Today, nearly every internet-connected, employed individual is a potential user and buyer of enterprise tools. And by making these tools accessible to users with just a few clicks, enterprise software providers can reach markets at a scale and speed that were impossible in the client-server paradigm. Across mobile and web, new solutions will emerge that help workers connect and communicate better with their customers, analyze business data, gain new clients, manage their payroll and expenses, and more. Which is precisely why we’re seeing more investment in the enterprise software space than consumer internet, chasing hundreds of billions of dollars that are now up for grabs in enterprise IT spend.
